Customer Experience Free Essays - PhDessay.com.
Good customer service is important as it’s easier and cheaper to keep existing customers happy than to keep finding new ones. Word of mouth is a powerful method of marketing and a happy customer will most likely refer their friends and relatives to a company that they have had a good experience with.
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A customer service experience can change the entire perception a customer has about the organization and such perception creates a competitive advantage for a SME over its large counterparts.
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Customer service at its most basic is about meeting customer needs efficiently and with as few mistakes as possible. However, I was beginning to form the opinion that while every business is subject to the disciplines of the market, customer service at the most abstract, highest level transcends function.
Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience.
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